Until recently the only avenue for budding authors to get their book into the market has required the submission of manuscripts to various publishing businesses and hoping for a publishing contract.
Recent changes in Desk Top Technology and associated services now enable writers to create, produce, market and even distribute professionally produced books cost effectively and without the need for constricting publishing contracts.
Improvements in print technology has also enabled self publishers to more tightly control the number of books produced with small numbers of professionally presented books now achievable at a viable unit cost.
Today various social media platforms such as the Internet, Facebook, Google, Twitter and Blogs enable authors to implement their own marketing PR and Distribution strategy. These internet based services, and many other services available on the web, help to boost awareness of your book and direct traffic to your chosen sales outlet.